Both the work of Carl Jung (CW 9ii) and Vedanta (Adi Shankara and the Upanishads) agree: the deity image represents the inner Self. In Vedanta, the deity image represents the innermost Self (Ātman)
In my last post, titled Fires of knowledge: Ashes of wisdom, I spoke of ash as a symbol of Shiva, and thus of the supreme Self. In that post, I drew from a passage from the Brahmanda Purana. In this post, I am going to share more from the Brahmanda Purana (Chapter 27). In the story, Shiva makes a strong statement concerning his own nature, and thus the nature of the supreme Self.
“In India, ‘the loving and terrible mother’ is the paradoxical Kali. Samkhya philosophy has elaborated the mother archetype into the concept of prakrti (matter) and assigned to it the three gunas or fundamental attributes: sattva, rajas, tamas: goodness, passion, and darkness. These are three essential aspects of the mother: her cherishing and nourishing goodness, her orgiastic emotionality, and her Stygian depths .” 
Carl Jung noted a relation between the mother and paradise . In the Hindu tradition, there is a word svarga or swarga meaning ‘paradise’ or ‘heaven’. In the Devi-Mahatmyam, the mother goddess (Devi) is honored as the bestower of paradise (svarga) and liberation. In Verse 11, 7 we read: